Search Engine Marketing Free Webinar

What Is Search Engine Marketing?
Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses out there all vying for the same eyeballs, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business.

SEM: How to Do It Right?
Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs). Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries.

These ads, often known by the term pay-per-click ads, come in a variety of formats. Some are small, text-based ads, whereas others, such as product listing ads (PLAs, also known as Shopping ads) are more visual, product-based advertisements that allow consumers to see important information at-a-glance, such as price and reviews.

Search engine marketing’s greatest strength is that it offers advertisers the opportunity to put their ads in front of motivated customers who are ready to buy at the precise moment they’re ready to make a purchase. No other advertising medium can do this, which is why search engine marketing is so effective and such an amazingly powerful way to grow your business.

Our WEBINAR will give you tips and tricks and hacks which are used for SEM to beat the competition. SEM is very important to get an edge over your competitors.

Instructor of Webinar: Mr. Darren Taylor
– Darren Taylor is an expert digital marketing trainer, speaker and consultant who delivers digital marketing training through top educational organisations in the UK and internationally, including Hult International Business School, The IDM and The University of Greenwich. Having worked in senior digital marketing positions in FTSE100 international organisations, Darren is well placed to deliver expert training.