6 steps to kick-start a digital marketing strategy
Digital marketing plays a great role for the financial advisors who seek want their business to stay for a long period. There is a great chance that you might have heard it before multiple times. Nowadays, the youngsters want all the details online and seek to receive it by just tapping on the icon of their phone. Everyone understands that the key to success is going digital. However, the real question is the way a marketing strategy gets implemented by the advisors?
In this post, we will tell you about the six steps through which your hard work in digital marketing will get a great boost at your company:
Selecting the right channels
The first thing that one should keep in mind while creating a digital marketing strategy is choosing which channels will offer the ideal profits on your investment. There is a lot of money and time involved in the marketing efforts. That’s why it will be an absolute nonsense in wasting time in a strategy if your message isn’t reaching to the desired audience. Some of them may be looking to check your site for getting information, while others may want it in an email newsletter that they require. Additionally, there are some people who wish they get regular updates through social media networks.
Applying a single one at a time
There is nothing miraculous in the social media, it is basically a work. Getting awards for work is a very difficult task. If the advisors stay active in the online world, share details with the clients and working dedicatedly, then there is a great chance that they may win many rewards. However, all these things take a great amount of time. If the preferred medium for communication with the client is a blog or website, then keep in mind that it demands some time for setting up, obtaining approval and staying updated on the regular basis with the new details.
There will a great amount of time involved in collecting email addresses and selecting a template for the newsletter by utilizing MailChimp, a free email service if you are looking to begin sending out a client newsletter. So, it is important to compile the details that you are looking to share. That’s why it is a great idea for finding the perfect channels and applying one at a time as it is more efficient. The maintenance part becomes pretty easier once the setting process gets completed. Once the implementation process of the first channel becomes over, you should go for the next one. Prior to knowing that, you have to stay active on the social media, and become the owner of a site having a weekly blog. Additionally, it is important to send a monthly newsletter having important details.
Developing a content strategy
After setting up your preferred type of channels, now it is important to choose the content you wish to share. It means looking for the material that your audience is searching. You will get a great help in setting the guidelines related to the posts that you wish to publish by planning a content strategy. It will make sure that you have the details for sharing on the regular basis. Additionally, you will be allowed to post many different types of content that include headlines, videos, photos, and self-created content, including blog posts.
Several channels needed details that sent in the different manners. The use of hashtags is allowed by the Instagram, Twitter, and Facebook. It is such a great tool that can be useful for the new audiences. However, this type of function isn’t available on the LinkedIn.
The advisors receive a chance to be more personal by Facebook and share photos that are from outside their office along with maintaining a professional tone. On the other, the level of professionalism is quite high in the LinkedIn and that’s why the content available here is related to the job, industry or the market. It is the perfect place for sharing the professional photos of your recently attended conference or industrial event.
Asking help with the management
There is a great amount of time needed for creating trust with the clients while attending personal meetings. Similarly, the relationships and trust building also demand time & effort in the online world. If you are thinking that you will start getting hefty checks from the clients after joining a social network & begin sharing content, then you are on a wrong track. You will be able to receive real rewards after optimizing the channels that are used by your target audience, giving them the right type of content for reading and growing your network in a proactive manner. However, you should keep one thing in mind that it won’t happen in a single day or even a week.
If you don’t have adequate time for putting proper efforts in digital marketing, then you have to shed off some extra money and outsource the work to a third party or hiring a worker for doing that. Their duties will involve writing blog posts, updating websites, making & sending client email newsletters, & posting information on your social networks.
Almost every advisor seeks to know about whether their efforts are paying them off well or not. It is same as the other marketing initiatives. So, calculating engagement plays a vital role with all the digital marketing initiatives as you will get a chance to know what works for you and which medium is getting the most sales and the way clients wish to get details. It will give you a brief idea about where to minimize the efforts and where to increase them.
When you get contacted by a prospective client, don’t forget to ask them from where they get aware of the brand or receive your contact details. They may have found you in Google after searching your site or through an email newsletter or even a social media network. If you know the medium, then you will be able to concentrate & target your efforts on activities that offer the best return.
Check with compliance
It is very vital to check your compliance department prior to applying any digital marketing approach and getting approvals. Having compliance declined is the last thing that an advisor can wish after investing time and money into their digital marketing efforts. So, it is perfectly better to stay on a safer side.